Field oriented developmental work is being carried out to introduce sustainable water and waste management in villages to make them clean, and improve the general hygiene and health. The secondary goals are to train the locals; inspire students to take up advanced research work, oriented to rural development; get engaged in the UBA program of GoI and channelize the Corporate Social Responsibility funds of industry for rural development. Holistic solutions for solid waste, wastewater and storm water management have been provided successfully in the model Ezhilnagar village, with funds from India Additive Limited (IAL). This work is being scaled up in 13 other villages with help from IAL and the Chennai Petro Chemical Corporation Limited. In this talk, Profs. Ligy and Murty will discuss in detail the work carried out, the challenges faced, how they got over those challenges, the lessons learned and the rewards.